Written By: Ruston Sullivan, Regional Sales Manager
With so many cosmetics making their way to merchant shelves for consumers who are eager to stand out by applying the latest beauty product, producers need to bring their products to market faster than ever. Fast, but without compromising on quality, as consumers will definitely take notice, risking brand reputation, a tough situation to recoup from.

- long process times – endless hours to mix ingredients!
- inadequate equipment – having to tie up multiple mixers and operators to make just one batch of product!
- poor quality end product – even after hours of mixing, the end-product still does not measure up
- wasted time and ingredients – unmixed product would clog strainers, cause downtime, and impact yields
Prior to using Admix equipment, one of our customers who needed to mix cosmetic ingredients including pigments and titanium oxide, was having similar issues. After installing our Boston Shearmill (high intensity wet mill) they immediately streamlined their operation and were able to produce stand-out quality product. With the Boston Shearmill’s extreme shear rates and high tip speed capabilities, this particular customer shaved 3- to 4-hours per batch, eliminated having to use multiple mixers, and every batch of finished product was smooth and homogeneous. Their product could be mixed faster and produced with the same high quality consistency batch-to-batch!
Jesper Sæderup Lindeløv, Managing Director
Knud Erik Juhl Jensen, General Manager, Admix Europe ApS
Patrick Lakin, Director of Sales and Marketing
Kara Martakos, Human Resources Director
Keith Cheries, Director of Sales Operations
Eric Therriault, Vice President of Engineering
Bob Trottier, Vice President of Operations
Dan Cameron, Chief Financial Officer
Mike Rizzo, Chief Executive Officer